Brand Refresh Template

What's Included

This template contains 13 tasks with built-in dependencies, milestones, and realistic duration estimates. Each task includes a description so your team knows exactly what needs to happen.

1. 1
   Project Kickoff

   Align stakeholders on project goals, scope, and success criteria
   Milestone
2. 2
   Brand Audit & Requirements Gathering

   Review current brand assets, conduct stakeholder interviews, and document requirements
   3 days
3. 3
   Market & Competitor Research

   Analyze market trends, competitor branding, and industry benchmarks
   5 days
4. 4
   Logo Concept Development

   Create 3-5 logo concepts based on brand strategy and research findings
   1 week
5. 5
   Visual Identity System Design

   Develop color palettes, typography system, and supporting visual elements
   5 days
6. 6
   Initial Design Feedback Session

   Present draft concepts to stakeholders and gather first round of feedback
   3 days
7. 7
   Mid-Design Stakeholder Review

   Review logo and visual identity concepts with stakeholders before final revisions
   2 days
8. 8
   Design Revisions & Finalization

   Refine designs based on feedback and finalize approved versions
   5 days
9. 9
   Brand Guidelines Documentation

   Create comprehensive brand style guide with usage rules and examples
   3 days
10. 10
    Final Client Approval

    Secure formal sign-off on all brand assets and guidelines
    3 days
11. 11
    Asset Delivery & Deployment

    Deliver final files in all required formats and begin rollout across platforms
    5 days
12. 12
    Post-Launch Review

    Evaluate implementation and gather stakeholder feedback
    3 days
13. 13
    Project Complete

    Formally close the project and hand over final deliverables
    Milestone

Who This Is For

Brand managers and creative directors use this template when updating a company's visual identity. It structures the iterative design process with built-in stakeholder feedback loops, ensuring the brand refresh stays on track while accommodating the creative back-and-forth that rebranding demands.

Why Use LoopGantt

Rebranding projects are notorious for scope creep and endless revision cycles. LoopGantt helps creative teams set clear deadlines for each feedback round, visualize the impact of extended revisions on the launch date, and keep stakeholders accountable to review timelines.

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